This project was a branding project from my junior year at Herron. The goal of the project was to take existing brands and rebrand them to be part of a different industry. Basically, if a brand existed in another industry what would that look like? At times I was a little frustrated with this project because the TikTok branding was so specific that it felt impossible at times to come up with anything different. Eventually I was able to make sense of my goal once I had a persona to specify my mockups for and from there the ideas just fell into place.